How do you get people talking in a forum that’s completely dead? Nobody wants to post in an empty room, but if nobody posts, the room stays empty. It's the ultimate chicken-and-egg situation.
I know webmasters use totally different strategies to get past this - from setting up staff seed accounts to fake early activity, to reaching out directly to paid posters, running giveaways, or building up a blog first to drive traffic before ever opening the board.
I'm curious how you all handle this stage.